What we learned from the initial research done by the strategy team is that, volunteering feels like a commitment, a huge act of kindness, which could intimidate first timers or non-volunteers. To relief some weight off the ‘Don’t’s, we had to remove these negative stereotypes of of volunteering by removing barriers like distance, time and simplifying options by relating them to passions or interests.

In order to grab the attention of the ‘Don’t’s quickly, the details of each event has to be just the right amount, without going too much into the specifics so as to not intimidate them with the vast amount of details.We extracted out the common and only minimum details required for users to make decisions if they are interested in the event.