A website rebranding requires design rules that bound or serve as the ‘North Star’, the single guide for any form of design. This ensures that the brand narrative stays cohesive throughout all aspects of the website. For each design principle, we outlined what it would mean or how it could be represented in the designs. Example would be using large macro images to show immenseness of products.

Providing various consumer information about the products such as key features, product application and products specification help to reduce enquiries that could have easily been found within the website.

The page layout is bottom heavy, with summarised products details at the top and ends with CTAs to connect potential consumers to contact Sumitomo for further enquiries or to other relevant microsites.